Leisure Marketing

Jun 3, 2014

National Restaurant Week Support by Leisure Marketing

National Restaurant Week Support by Leisure Marketing LTD

This week sees a celebration of the regions finest Restaurants, and their activities behind the scenes – National Restaurant week is a week long celebration of the industry will take place from 2-8 June 2014, and is open to all restaurants across the UK & Ireland.

The week has been created to shine a light on the diversity of the UK & Ireland’s restaurant industry, helping restaurant owners to connect with their local communities, showcase their menus, profile their staff and bring new customers through the door.

#RestaurantWeek is being supported by the British Hospitality Association (@BHAtweets), OpenTable (@OpenTableUK) and the Restaurants Association of Ireland (@RAI_ie).

According to the British Hospitality Association, more than 8 billion meals are sold in the UK every year, with over 20 million meals eaten out every day, making it a huge part of our daily lives.

Daily hashtags # will be created using a set calendar of activity designed to raise awareness of restaurant activity throughout any given week. With more than 1,000 restaurants coming together on Twitter to celebrate the UK & Ireland’s first ever #RestaurantWeek.

Hospitality Marketing Specialist Leisure Marketing (Midlands) Limited, has signed up a selection of their restaurant clients and lined up activity across the week, encouraging their Chef clients to embrace twitter in the kitchen. MD of Leisure Marketing Midladns LTD commented “We were early adopters of social media within our marketing mix, and agree, and have proven twitter activity works for our clients – but it has to be the right activity – informative, fun and frequent – so welcome #RestaurantWeek activity to raise further awareness amongst our clients customer base”

Over the next seven days, many of the UK & Ireland’s best-known restaurants and restaurateurs will be bringing their industry and businesses to life for food fans, 140 characters at a time.

Leisure Marketing Midlands LTD clients to take part in #RestaurantWeek activity include:

@TurnersRestBrum - Michelin Restaurant in Birmingham by Chef Richard Turner

@KingAndThaiRest – Award Winning Thai Restaurant in Shropshire by Chef Suree Coates

@YeoldPunchBowl – Multi Award Winning AGA carvery – the first in the UK

@By_Ronnie - Accredited Modern British Resaturant located near Bristol - specialising in fish and informed wine matching

They’ll be sharing exciting behind-the-scenes updates, exclusive pictures, videos, news and updates with their followers, and using daily hashtags to join the conversation.

Follow the daily hashtags to join the conversation during #RestaurantWeek

Monday: #AskTheChef
Hear hints and tips from your favourite chefs - ask your questions using the hashtags#AskTheChef and don’t forget to mention your favourite restaurant!

Tuesday: #DayInTheLife
Follow along on Twitter for live commentary from your favourite restaurants. From opening to closing and everything in between

Wednesday: #RestaurantSelfies
Whether you work in a restaurant or are eating out, show us your #RestaurantSelfies!

Thursday: #KitchenSkills
Take a glimpse behind the kitchen door as restaurants across the UK & Ireland share the tricks of the trade

Friday: #MyFavouriteRestaurant
Your chance to tell everyone about your favourite place to eat - don’t forget to mention the restaurant to be in with a chance of a reply or RT!

Saturday: #FoodiePhotos
If it’s good enough to eat it’s good enough to tweet! Share your foodie pictures on Saturday to get involved

Sunday: #OurStory
Hear great stories from restaurants across the UK & Ireland - and join in with your memories too

Other Chefs taking part include Michelin-starred chefs Richard Corrigan (@CorrigansFood) and Tom Sellers (@TomsStory), and Rick Stein’s The Seafood Restaurant (@TheSeafood), where head chef Jack Stein (@JackStein) will be live-Tweeting throughout the week.

Joining them will be well-known restaurant groups including Gordon Ramsay’s York & Albany (@YorkAndAlbany), Maze Grill (@MazeGrill) and Bread Street Kitchen (@breadstkitchen), the Jamie Oliver Group (@JamieOliverCom) and Pizza Express (@PizzaExpress), alongside independent eateries and hot new start-ups including Pizza Pilgrims (@PizzaPilgrims), Poncho8 (@Ponchono8), and Luke’s Dining Room (@LukesDiningRoom).

Each day’s hashtag will cover a different aspect of the restaurant industry — and participating businesses can join in with as few or as many as they like.

James Day concluded “Twitter is a great tool for chefs to connect with their public, and we are delighted that our training and advice has encouraged many chefs to embrace social media, and will continue to support such activity through our social media activity and hands on training

James Day can be followed @LeisureMarkLTD


Leisure Marketing