Leisure Marketing

Mar 20, 2011

Michelin Award ~ Simpsons Gets Social


Michelin Star Simpson's Restaurant, Birmingham, have today confirmed that they will be increasing their social media marketing with the advice and support of dedicated Hospitality spcialists Leisure Marketing Midlands LTD

Andreas Antona, Proprietor of Simpson's today commented "We are pleased to be working with the team at Leisure Marketing. We requested their support and help with our launch of Beef Restaurant in Kenilworth, Warwickshire, not easy in December, but the team were very attentive and we launched the website on time, and the twitter campaign was very successful. It seemed a natural progression to request their support for Simpson's too. No-one seems as dedicated as Director James Day and his team who are experts in hospitality in the Midlands, and are professional, passionate and like minded people, being able to identify and explain the needs of our business simply, and effectively, then go an action them with some great results. They also manage to make it fun."

Leisure Marketing Midlands LTD will be focusing on new media, including a new Twitter campaign from their www.twitter.com/simpsons_rest account as  well as a dedicated Facebook page for Midlands foodies who appreciate Michelin dining, and a new website to support the campaign. Director James Day commented "When Andreas called me, i was delighted, it was an unexpected honour. I understand he had been re-assured with the feedback from our other clients in the Midlands who had seen clear results from our works, and Andreas recognises the need to keep one step ahead of trends, and ensure that a restaurant such as Simpson's remains accessible, and in touch with their loyal existing customer base, and how to attract new customers in such a challenging market"

James added "We are focused on maintaining the quality image of Simpson's, and its heritage, but will also bring it up to date applying the experience of our team to make it more accessible by Midlands diners as wellas  those visitors form around the UK and overseas, who are seeking one of the best most established dining experiences in the region."  The team will be working closeley with Simpson's Restaurant on some excting new projects including the forthcoming Simpson's 'Cook Book' and some forthcoming announcements in the next few weeks. www.simpsonsrestaurant.co.uk

 Andreas Antona Simpsons Restaurant

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